WEB CONTENT WRITING

BLOG AND WEBSITE MANAGEMENT

EMAIL MARKETING

Hey, that’s me!

My name is Lauren Rabalais, and I’m a versatile digital marketer and college graduate with three years of experience collaborating with start-up sales and marketing departments in the financial services industry. I’m looking to take my career in a different direction and diversify my content writing skills in a new area.

Within the digital marketing space, I’ve established a proven track record of independently managing multiple marketing channels, including social media, website/blog content, and email campaigns. I also have significant experience in graphic design, video editing, web design and SEO keyword analysis.

In my free time, I enjoy going on nature walks, searching for new experiences, playing board games over homemade cocktails, baking sweets and curling up with a good video game— my favorites are The Legend of Zelda: Tears of the Kingdom, Earthbound, Undertale and Persona 5 Royal.

What makes me, well, ME?

  • In Fall 2020, I earned my Bachelor’s of Science in Digital Media Innovation from Texas State University, graduating Summa cum Laude with a 3.97 GPA. I also pursued a minor in writing, focusing specifically on creative writing and copyediting.

    For all seven semesters of my time at Texas State, I was accepted onto the Dean’s List. During my junior year in 2019, I was awarded a $1000 merit scholarship by the department of Mass Communication and Journalism for my outstanding GPA and . In 2020, I was hand-selected by the department (and nominated by my two-time professor, the wonderful Debra Price) to work on Texas State’s SXSW Brand & Marketing content team, but South by Southwest was ultimately canceled that year due to COVID-19.

    I dabbled for some time in two university choirs: first, the “Texas State Treble Singers,” and later on, I was accepted into the more prestigious “Texas State University Singers.” After spending a couple semesters with the University Singers, I moved on to intern with Texas State University’s radio station, KTSW 89.9. Leading up to my graduation, I worked in their web content department as a blog contributor and copyeditor. I earned the “Best Article of Spring 2020” award by the web content department for writing and completing their very first multi-chapter fictional story on their blog.

  • Quite introverted (unless you get me talking about my passions), I typically prefer to stay out of the spotlight. But, despite that, I’ve learned how to succeed directly within the spotlight.

    I’ve been singing since I was seven years old, performing with many choirs throughout my childhood— more than you could count with both hands. As I got older, I eventually became a section leader within a few of those groups. Most notably, I was the alto section leader for the Children’s Chorus of Collin County (specifically, their high school branch, the Youth Chorus) for three years, in which I acted as a personal and musical role model for the members of my section.

    I have over a decade of experience as a solo performer, and, when I was a senior in high school, I was accepted into the highly-competitive TMEA All-State Choir for my vocal performance. I participated in two more choirs during college: the Texas State Womens’ Choir and the University Singers. Though I’m not currently pursuing a music career, my background choral and section leader experience helped me develop strong leadership and stage presence skills.

  • Ah, yes, the age-old interview question. Here are some lengthy answers you never asked for!

    STRENGTHS:

    I am self-managed. Once my role is defined, I will naturally sink into it without needing much guidance. I have performed in independent, specialized roles for nearly my entire career so far. My strong sense of integrity, my pride in my work and my people-pleasing tendencies all keep me in check to make me a very responsible and disciplined employee.

    I am highly intuitive and insightful. In just about every aspect of my life, I enjoy looking beyond the surface to find the deeper meaning of things. I love researching new topics, and I am intensely analytical, often caught deep in thought. Though I’m a very creative person, I’m equally logical, and my ideal role would provide me the opportunity to exercise both facets of myself.

    I am empathetic and a peacemaker. I won’t back down from initiating conflict when I think it’s absolutely necessary, but otherwise, maintaining harmony amongst my peers is incredibly important to me. In situations of conflict, you’d probably find me acting as the mediator, doing what I can to resolve the dispute with equity.

    WEAKNESSES:

    I am very self-critical. Often holding myself to incredibly steep expectations, I can be unfairly hard on myself and the quality of my work. My immense standards have previously led to lowered self-esteem, and, on occasion, burnout. But, for better or for worse, I am duty-bound to constantly improve.

    I am quite introverted. Making and receiving phone calls is a challenge for me, and I tend to hold my tongue in group settings. That isn’t to say I don’t work well with others, however; though I prefer to work alone, I enjoy building meaningful relationships while working on projects with my peers. I’m also a very efficient and harmonious team member, often naturally falling into leadership positions despite my introversion. I’m not the most talkative or outgoing person, but I am certainly an excellent strategist and presenter.

    I am somewhat of a people pleaser. I care a lot about not disappointing the people around me, so I might occasionally go out of my way to avoid conflict or commit to something that I may not have time for. I tend to stretch my boundaries a bit too far to make other people happy, sometimes prioritizing their feelings above my own desires or needs.

I’M A SKILLED WRITER, HAVING WORKED ON BLOGS, NEWSLETTERS, AND WEBSITE COPY…

Here is one of the many blogs I wrote for PetroLedger Financial Services, a bookkeeping company providing outsourced accounting services across the upstream and midstream sectors of the oil & gas industry. This article provides answers to some commonly-asked questions about PetroLedger and the services they offer. 

If you’d like to see one of my creating writing endeavors, feel free to check out the first part of a short story I wrote for my senior creative writing seminar while I was studying at Texas State University. Please note that this piece is fairly long, about 4000 words. (Warning: moderate gore and minor foul language)

Here is another example of the blog content I wrote for PetroLedger Financial Services. This article highlights five red flags that frequently plague small and midsize oil exploration and production companies, providing readers with the opportunity to schedule a consultation with PetroLedger’s sales team.

…AND, ALONG THE WAY, I GAINED A FEW YEARS OF SOCIAL MEDIA EXPERIENCE.

I HAVE OTHER SKILLS, TOO, LIKE VIDEO EDITING AND GRAPHIC DESIGN…

…AND I HAVE A COUPLE YEARS OF EXPERIENCE MANAGING WORDPRESS SITES AND DESIGNING FOR WEBSITE REBRANDS.

My previous employer, PetroLedger Financial Services’ website in 2021.

PetroLedger Financial Services’ website in 2022, after the marketing rebrand.

Interested? Let’s Get in Touch!

Email Me! (preferred)
laurenrabalais@att.net

Call Me! (But maybe text me first?)
Cell phone: (225) 278-7507

Hire Me!
Dallas-Fort Worth, TX